Heart Health Supplements. User Reviews & Best Deals on Amazon: NOW Ultra Omega 3 Fish Oil,180 Softgels NOW Foods

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  • Product Dimensions: 3 x 3 x 5.4 inches ; 6.4 ounces
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • UPC: 811409438819 885117017116 885782112789 885781365391 733739016621 885310456125
  • Item model number: NOW1114/351/1501


The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards.It is tested to be free of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCB's, dioxins, and other contaminants). Those who experience nausea or reflux from other fish oils should find this enteric coated, odor controlled softgel easier to tolerate. From the FDA's website: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.

User reviews

Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.When ordering my Omega 3 supplements from Amazon this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Amazon in late June 2011. What I found out was surprising.Cost per gram of EPA + DHA:Nordic Naturals Omega-3 Formula, 180-Count: $0.39Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count: $0.10First, I was surprised that the liquid product was actually more expensive than the capsules since I had always assumed the more concentrated the product the cheaper it would be in the long run. Not so.Also surprising is that the NOW Foods product is 4 times cheaper than the Nordic Naturals brand per unit of DHA/EPA and 50% cheaper than Kirkland Signature's product.So, I ordered the Now Foods and after a week I can say I'm very happy. The capsules are large and may be difficult for some people, but no problem for me. (Nordic Naturals are smaller and easier to swallow).One issue with all nutritional supplements of course is the accuracy of the labeling. Companies are not required to prove their products actually contain the advertised amounts of the supplement. Obviously with a product so much cheaper than its competitors, that was a concern with this brand. But after a week on it I feel the same effects as I have with Nordic Naturals in the past, so subjectively at least the amounts advertised seem accurate.I've noticed no burping, and the capsules seemed super well sealed. According to NOW's website its fish oil is molecularly distilled and thus free of contaminants.In my mind there's no need to go for a product that is 3 to 4 times more expensive unless you really cannot swallow a largish pill.Also worth mentioning is that the high ratio of EPA to DHA is ideal for those using omega 3s for psychiatric conditions like depression and works fine for those looking for the cardio benefits.
I bought this with my husband’s account. In the past, I have always taken the typical fish oil pills. I decided to try this one because it was comparable in price. While I do not know for sure if there is a big difference in its effectiveness, I wanted to share about the pill itself.The typical fish oil pill is made with a soft, spongy gelatin type of coating, while these pills have a much harder coating. I suspect they wanted this to have the same effect as an enteric coated pill, which has a thicker coating that holds up better in the acid of the stomach, so that the majority of the ‘good stuff’ inside can make it down to the intestines where it can be absorbed. But just so people know, these pills are about the same size of typical fish oil pills, but significantly harder.Anyone who has problems swallowing large, harder pills, may encounter a problem with these.P.S. to the companies who sell pills on Amazon: Pictures of the pills would be a great addition to the pictures of the bottle.
I did not realize that I would get the after taste of fish with this product. I am not happy with it and will be more careful when I purchase this type of product again to make sure it is burp free. A friend of mine told me about the softgels from Nutratech Omega Plus – 4x Strength Complete Fish Oil Supplement with Omega 3’s. I really like these softgels. I have not experienced any fishy aftertaste. I take one at breakfast and next at lunch.
I love it... I started taken 3 for the first couple of weeks and my joints felt so much better, but I did use the bathroom little bit more during that time period. I dropped it down to 2 and my joints still feel a ton better then when I started. I will not stop taking these oils ever.
I'm happy with these, and there's no fishy burps thanks to the enteric coating. I bought these after having a bit of buyers remorse about the Amazon Choice brand. The primary reason is there's more information available on Now as a brand and they offer similar about of Omega 3's for a similar price point. Also these did not smell fishy in the bottle. I'm happy with them and will probably stick with them.
I have been taking NOW Ultra Omega Fish Oil for a couple of years, and I have been very satisfied. They are a little larger than many competitors' pills, and some reviewers have noted a bad aftertaste, but I have never noticed that. Everyone is different, so shop around until you find a supplement that fits your needs and stick with it.
Ultra Pure molecularly distilled quality Fish oil capsules from NOW.The high Dosage /PER/ Cap makes it extremely good value for money and very easy to incorporate a high EPA/DHA dose starting with as little as one pill per day (equivalent to 3-4 times the same dosage for other brand - and 1.5 times the dosage of NOW's Double EPA)The dreaded "fish burps" are extremely rare to encounter with NOW quality. I switched to this brand years ago and have not found anything better quality/price wise.Highly reommended

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Bob Rickman
Bob Rickman is a professional fitness trainer and gym instructor and he typically does the following: Demonstrates how to carry out various exercises and routines. Watches clients do exercises and show or tell them correct techniques to minimize injury and improve fitness. Gives alternative exercises during workouts or classes for different levels of fitness and skill. Monitors clients’ progress and adapt programs as needed. Explains and enforce safety rules and regulations on sports, recreational activities, and the use of exercise equipment. Gives clients information or resources about nutrition, weight control, and lifestyle issues. Gives emergency first aid if needed. On his free time he's working as an independent writer and reviewer in close collaboration with FitnessReport.com


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